The first rule of marketing today should be to follow your fans.
Very soon most of your fans will communicate using video, and many of them will use live video streaming. Need proof for that? Download Snapchat and don’t forget to use the live video tool in the direct messages. It rocks!
74% of all Internet traffic in 2018 will be video according to Cisco Visual Networking Index.
Still not convinced? Try our Meerkat and Periscope. Try it out now, as long as it’s still free. Once the marketing crowd gets on those platforms, they will want to monetize and the game is over.
This is not the future, it’s happening now. If your TG is not older than 40 and your not using video yet it means you either have a lot money to burn on expensive reach or you’re asleep.
5 simple reasons to use video in marketing:
1. Video is the most engaging type of content you can use on social media.
65% of video viewers watch more than 3⁄4 of a video (source: KissMetrics. 7 Marketing Lessons from Eye-Tracking Studies.)
Retention rate for visual information can reach 65% vs. 10% for text-based information. (source: Social Media Today. Internet Marketing Trends and Tactics for 2014)
51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (source: eMarketer. Which Content Marketing Tactics Get the Best ROI?)
Using the word “Video” in email subject lines boosts open rates 18.5%, click rates by 64.8%, click to open rates by 39%, and reduces unsubscribes by 26%. (source: MarketingProfs. The Most (and Least) Effective Keywords in Email Subject Lines.)
2. Most major social media platforms allow you to post video content.
Facebook, YouTube, Google+, Twitter, Instagram, Vine, Snapchat, Twitch, Tumblr, Periscope, Meerkat, etc… Coincidence? I don’t think so 🙂
31% of online Americans upload videos to the Internet. (source: MarketingProfs. 31% of Online Americans Post Videos, 11% Want to Be Viral Stars.)
3. Video posts on Facebook get the highest organic reach.
4. Producing quality video content is not expensive anymore.
What really matters is the right context, the fun, and the conversation. You don’t need a pro camera and you don’t need to be a pro cameraman for that.
40% of the top 1000 videos on Instagram are from brands. (source: Mashable. 40% of the Top 1,000 Most Popular Instagram Videos are From Brands.)
5. Video sells better than any other type of content.
Retailers cite 40% increases in purchases as a result of video. (source: Multichannel Merchant. Give the Consumers What They Want: Video.)
Shoppers who view video are 1.81x more likely to purchase than non-viewers. (source: Invodo. E-Commerce Video Benchmarks Report: Q2 & Q3 2013)
57% of smartphone owners watch product video in stores. (source: ReelSEO. 57% Of Online Consumers Have Confidence In Product Videos)
Now let’s talk!
VEEU Network helps brands and institutions grow their audience by developing strategies and creating engaging video content for social media platforms like YouTube, Facebook, Twitter, Instagram, Snapchat, Vine.
Would you like to talk with me about your video marketing strategy? Feel free to contact me at firstname.lastname@example.org